[ Nonprofit ]
Services
UI Design, Framer Development, Content Design
Timeline
9 Weeks
Platform
Web
Project Overview
Showing Where The Money Goes
Fieldwell funds clean water infrastructure across four regions. Their reporting was thorough but locked in annual PDFs that almost nobody opened.
We turned that reporting into a living part of the site, so a first-time visitor can see impact within seconds of arriving.
The Challenge
Transparency Nobody Could See
Donors wanted accountability but the evidence was buried. The old site led with mission statements rather than results, and gave no sense of progress over time.
Key Challenges
Impact data locked in PDFs
No regional breakdown
Donation flow with high drop-off
No progress over time
Weak mobile experience
Unclear fund allocation
Research & Discovery
Asking Donors What Convinces Them
We surveyed recurring donors and interviewed lapsed ones, then tested how quickly people could answer a simple question: what did my money do?
Research Activities
Donor Survey
Lapsed Donor Interviews
Comprehension Testing
Content Audit
Donation Flow Analysis
Prototype Testing
Want to see allocation before donating.
Abandoned the old donation flow.
Increase in recurring sign-ups.
Our Solution
Evidence On The Front Page
[01] Live Impact Dashboard
Wells built, people reached, updated continuously.
[02] Regional Breakdown
Explore results by country and programme.
[03] Allocation Clarity
A plain view of where each pound goes.
[04] Shorter Donation Flow
Three steps, mobile first.
[05] Story Pages
Field reporting that puts names to numbers.
What The Client Said
Tomas Berg
Executive Director
